The “Contemporary MICE Management” (Meetings, Incentives, Conferences, and Exhibitions) module offers students an immersive exploration of the dynamic territory of MICE events, going beyond traditional hotel parameters to encompass emerging formats such as virtual and hybrid event structures.

In today’s age of digital transformation, students will dive into evolving trends, cutting-edge meeting technologies, attendee apps and conferencing platforms.

Through this module, participants will develop the skills needed to effectively plan, execute and synchronize virtual, hybrid and face-to-face MICE gatherings, using digital tools and leveraging the benefits of hybrid methodologies. Emphasizing the creation of distinctive and captivating experiences, this module highlights the transformative potential of digitalization and hybrid event formats.