The “Content & Social Media for the Luxury Industry” module is specially designed to address the particularities of marketing in the luxury industry. Learners will develop the skills and knowledge needed to develop and implement effective digital marketing strategies, with a particular focus on social media and content.

The approach takes into account the unique dynamics of the luxury industry, recognizing that it requires a different approach than traditional environments. Students will learn to target specific objectives, high-end audiences and appropriate platforms for each digital campaign, highlighting the distinctive characteristics of the luxury industry.

In addition to learning practical skills for managing social media accounts, creating engaging content and implementing online advertising strategies, learners will also explore best practices specific to the luxury sector and the latest tools used in the industry.

This module will enable participants to effectively apply this knowledge and skills to achieve successful digital marketing results in the luxury sector.