The “Digital Marketing & Social Media Strategies” module is designed to provide learners with the knowledge and skills needed to develop and execute effective digital marketing strategies, with a particular focus on social media.

Students will learn to identify objectives, target audiences and appropriate platforms for each digital marketing campaign. They will also acquire practical skills to create and manage social media accounts, develop engaging content, implement online advertising strategies, and analyze data to optimize campaign performance.

This module will also provide an in-depth understanding of best practices in digital marketing and social media management, as well as current tools and techniques used in the industry. Learners will be able to apply this knowledge and skills to achieve successful digital marketing results.