This module focuses on the growing impact of digitization in the hospitality industry and addresses the key concepts of digital transformation and change management.

Students will learn about the importance of change readiness assessments, stakeholder engagement, communication strategies and creating a culture of change. They will also explore the latest technological trends, such as artificial intelligence, data analysis, virtual and augmented reality, and the ‘Internet of things’.

In addition, they will be introduced to the challenges and opportunities of digitizing hotel services, such as customer data management, personalized experiences and adapting to changing consumer behavior.

Finally, this module will cover change management techniques to help hotel businesses effectively navigate the transition to a digital culture, with a focus on communication, training and employee engagement.