The “Guest Experience through Technology” module emphasizes the central role of customers as users and their experience in service innovation, involving all stakeholders in optimizing processes and operational structure through the use of technology.

It explores the fields of Service Scape, Service Excellence, Operational Management, Systems Analysis and Quality to address current challenges in the hospitality industry, integrating innovative technological solutions.

Today’s customers, accustomed to traveling the world and discovering different cultural environments, are looking for authentic experiences that reflect the place where they are, thanks in particular to the intelligent use of technology.

This evolution challenges hotel and restaurant professionals to understand and predict consumer behavior in order to innovate and rethink the customer experience through advanced technological solutions. By adopting an innovative approach to designing services and experiences, companies can stand out from their competitors and gain a competitive edge through technology.