Creative Event Conceptions & Organisation

Event management is a module that covers the organization and planning of events of all kinds, such as conferences, weddings, festivals and sporting events.

This module provides an in-depth understanding of the key principles of event management, as well as the skills and knowledge needed to succeed in this field.

Students learn to draw up budgets, coordinate suppliers and service providers, manage risks and event logistics.
They also acquire marketing and communication skills, including effective strategies for attracting sponsors.

The module also covers human resources issues such as staff recruitment and training, and the use of volunteers for events.

Through case studies and practical projects, students are prepared to successfully manage events of all sizes.

Module skills/objectives

Upon successful completion of this module, students will be able to

• Assess, plan, organize and secure the entire event, to ensure the smooth running and safety of participants.
• Identify human resources needs, plan and implement strategies for recruiting, training and managing staff and volunteers to effectively support event organization.
• Develop a sound financial strategy by identifying potential sources of revenue, implementing marketing and promotional strategies, and seeking and securing sponsorship partnerships to maximize the event’s profitability and impact.

The “Safety and event risk management” module focuses on the evaluation of different risk assessment models, as well as the planning, implementation and evaluation of safety and risk management in the context of events.

Participants will gain an in-depth understanding of the key considerations involved in securing people, facilities and data at major events such as concerts, festivals, conferences and exhibitions.

The module will cover topics such as risk assessment, designing an effective security plan, crowd management, using advanced security technologies, and coordinating with law enforcement officials.

In this way, students will develop the skills needed to ensure optimum safety for participants and successful events.

Module skills/objectives

Upon successful completion of this module, students will be able to

• Critically evaluate different risk assessment models to identify the most appropriate approaches to event safety and risk management.
• Analyze in depth the different risk models associated with different types of event, in order to design safety plans adapted to each situation.
• Design an effective security plan to ensure the smooth running of an event by putting in place appropriate measures to guarantee the safety and security of all participants.

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Project management is a module that provides the skills needed to effectively plan, organize, execute and monitor projects.

This module explores the different methodologies and tools used in project management, as well as the communication, leadership and problem-solving skills needed to successfully complete a project.

Students will learn about the different phases of a project, from drawing up specifications to evaluating results, and discover best practices for managing resources, deadlines and risks.

Module skills/objectives

Upon successful completion of this module, students will be able to

• Apply project management methodologies using appropriate tools to effectively plan, organize and execute projects.
• Assess and analyze project needs, identifying resource requirements and potential risks, in order to develop appropriate management strategies.
• Develop leadership, communication and problem-solving skills to ensure successful project management, leading teams effectively and making informed decisions to achieve goals.

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The module, “Opportunity & Concept Creation for Events”, offers an in-depth exploration of emerging trends in the events industry, as well as the associated business opportunities.
Students will have the opportunity to evaluate and analyze national and international events to better understand their impact on the sector.

They will also learn to adapt event management concepts and strategies to local environments, in order to attract a diverse clientele.

With an emphasis on creativity and innovation, this module encourages students to develop unique and engaging concepts for events, using the information gathered in their analyses to make informed decisions.

With this module, students will be well equipped to succeed in the events industry and create memorable experiences for their customers.

Module skills/objectives

Upon successful completion of this module, students will be able to

• Assess and analyze national and international event trends to identify emerging business opportunities.
• Adapt event management concepts and strategies to the specifics of local environments to meet the needs of different audiences.
• Create and develop innovative concepts for events, using information gathered from analyses and applying creative and innovative approaches.

In an industry where service and customer experience are paramount, this module is fundamental.
You’ll learn how to design and implement service strategies that exceed customer expectations, creating memorable experiences that build customer loyalty.
This module equips you with the skills to innovate in service delivery, focusing on quality, personalization, and operational excellence.
It is essential for those aiming to raise service standards and differentiate themselves in a competitive market.

The “Contemporary MICE Management” (Meetings, Incentives, Conferences, and Exhibitions) module offers students an immersive exploration of the dynamic territory of MICE events, going beyond traditional hotel parameters to encompass emerging formats such as virtual and hybrid event structures.

In today’s era of digital transformation, students will dive into evolving trends, cutting-edge meeting technologies, attendee apps and conferencing platforms.

Through this module, participants will develop the skills needed to effectively plan, execute and synchronize virtual, hybrid and in-person MICE gatherings, using digital tools and leveraging the benefits of hybrid methodologies.

Focusing on the creation of distinctive and captivating experiences, this module highlights the transformative potential of digitalization and hybrid event formats.

Module skills/objectives

Upon successful completion of this module, students will be able to

• Analyze emerging trends in the hospitality industry to anticipate changing customer needs.
• Evaluate technological innovations in the hotel and restaurant sector to ensure they are optimally integrated into customer experiences.
• Design unique, personalized experiences in the hospitality industry that stand out from the competition thanks to an in-depth understanding of emerging trends and innovations.

The “Innovation, Creativity & Global Trends” module covers a range of key hospitality concepts, focusing on innovation, creativity and international trends.

In an increasingly competitive world, it’s essential for companies in the hospitality industry to keep up with the latest trends and adopt an innovative approach to stand out from the competition.

It explores the different facets of innovation and creativity in a global context, examining how these elements influence the hospitality industry.

Focusing on global trends, this module enables students to gain an in-depth understanding of current and future developments shaping the hospitality sector and explore how they can be applied to create unique and innovative experiences.

Module skills/objectives

Upon successful completion of this module, students will be able to

• Analyze various global trends and innovations in the hospitality industry to identify opportunities for differentiation and competitiveness.
• Assess the impact of creativity and innovation on the hospitality industry, taking into account current and emerging developments.
• Apply knowledge of global trends and innovative approaches to develop unique and innovative experiences.

This module aims to provide students with the essential financial management skills needed to make informed decisions in a business context.

It focuses on understanding and analyzing financial statements, such as the balance sheet, income statement and cash flow statement, to assess a company’s financial performance.
Students will learn how to interpret this financial information, establish appropriate budgets and effectively manage the company’s cash flow.

Using this financial knowledge, they will be able to make informed decisions on issues such as investments, working capital management, and the assessment of financial risks and opportunities.

This module will help students develop a solid understanding of the financial fundamentals needed to make strategic decisions in a business context.

Module skills/objectives

Upon successful completion of this module, students will be able to

• Analyze financial statements and assess a company’s financial performance, taking into account key indicators such as liquidity, profitability and solvency.
• Develop and implement effective budgeting strategies to optimize financial resources and ensure the company’s overall financial stability.
• Evaluate investment opportunities based on financial data and make informed decisions to maximize returns and mitigate financial risks for the company.

The “Technology & Events Logistics” module explores the impact of technology and digitalization on event planning and organization. Students will learn how to integrate digital technologies into booking, attendee management and event tracking processes to enhance the overall experience.

In addition, students acquire practical skills in event logistics, such as venue management, transportation, accommodation, supply management and team coordination.

They will also develop skills in budgeting, negotiating with suppliers, and will be prepared to ensure the smooth running and success of an event by innovating in the fields of logistics and coordination.

Module skills/objectives

Upon successful completion of this module, students will be able to

• Evaluate digital technologies to optimize event planning and organization processes, integrating them into booking, participant management and event follow-up procedures.
• Demonstrate effective management skills in event logistics, including site management, transportation, accommodation, supply management and team coordination.
• Use budgeting and negotiation skills to ensure successful execution of events, innovating in the areas of logistics and coordination, and achieving desired results.

The “CSR (Business Ethics and Social Responsibility)” module explores the principles and practices of business ethics and corporate social responsibility.
It examines the importance of corporate social responsibility (CSR) in today’s economic and social context.

Students will have the opportunity to understand the fundamental principles of business ethics, such as transparency, integrity and sustainability.
In addition, they will explore the different aspects of CSR and its impact on stakeholders, the environment, communities and society in general.

The module also provides tools and methods for measuring and evaluating CSR practices, as well as case studies of real companies and their CSR initiatives.

Competence / module objectives

Upon successful completion of this module, students will be able to

• Understand the fundamental principles of business ethics and how they apply to everyday business practices.
• Explore and apply the different dimensions of corporate social responsibility (CSR) and its impact on stakeholders, the environment and communities.
• Use tools and methods to assess companies’ CSR practices and identify potential areas for improvement.

The “Digital Marketing & Social Media Strategies” module is designed to provide learners with the knowledge and skills needed to develop and execute effective digital marketing strategies, with a particular focus on social media.

Students will learn to identify objectives, target audiences and appropriate platforms for each digital marketing campaign.
They will also acquire practical skills to create and manage social media accounts, develop engaging content, implement online advertising strategies, and analyze data to optimize campaign performance.

This module will also provide an in-depth understanding of best practices in digital marketing and social media management, as well as current tools and techniques used in the industry.
Learners will be able to apply this knowledge and skills to achieve successful digital marketing results.

Competence / module objectives

Upon successful completion of this module, students will be able to

• Analyze emerging trends in the hospitality industry
• Develop digital marketing strategies by effectively identifying objectives, target audiences and appropriate platforms.
• Master the skills needed to create, manage and develop social media accounts relevant to their marketing campaigns.
• Analyze data and use available tools to optimize the performance of their digital marketing and social media management campaigns.

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The Final Business Project is an interdisciplinary, independent individual study that constitutes the complete stage of the postgraduate program in the context of the hospitality industry and the specialization targeted by the program.
The work takes the form of a business project with a real case or a feasibility study of a fictitious business project.

The overall aim of this module is to enable students to identify, articulate and evidence learning and development in the hospitality industry workplace and in the context of their program specialization undertaken.

These include application, assimilation, attitude, problem identification and response.
Throughout the module, students will work towards acquiring essential business knowledge and transferable skills, which will enable them to provide relevant recommendations in relation to their business project and potential key issues facing organizations within their specific sectors.

This process-oriented module will enable students to illustrate their ability to analyze complex data from a variety of primary and secondary sources to produce a sound business case and recommendations to management on what needs to be undertaken to produce successful and achievable goals.

The module draws on skills from several modules, which are assessed in the same way with this major individual assignment.
It is expected to include a full and detailed account and analysis of the processes and procedures implemented.

Competence / module objectives

Upon successful completion of this module, students will be able to

• Undertake a significant amount of independent research and present a thoughtful analysis of the findings, including their application in customer-centric delivery.
• Identify, analyze and critically evaluate a hospital organization’s functional capabilities and specific specialization to answer key business questions.
• Critically evaluate the business management response in constructing an appropriate analytical proposal for a business project on a problem based on the service sector incorporating the theme of specialization.