Cursus : Presential and distance learning
Duration : 1 year & 6 months for the Project
Next academic year : March 2025
L'art de la gestion événementielle
Immerse yourself in the art of event management with our Creative Event Conceptions Organisation” post-graduate training program. Designed to keep pace with the rapid evolution of the industry, this specialized training program aims to transform learners into skilled professionals in the dynamic and demanding field of event management.
This comprehensive program encompasses a range of essential skills, from planning and organizing to executive management of a variety of events, from charity galas to corporate conferences and mainstream festivals.
Through a rigorous curriculum that integrates event marketing, finance, logistics, and risk management, this program aims to cultivate expertise in creative event design and operational management. Students will be encouraged to adopt innovative approaches and use cutting-edge technologies to design and execute events that not only captivate audiences, but also meet the high standards of the hospitality industry.
With an emphasis on practical skills and theoretical understanding, the program prepares future event managers to meet industry challenges, innovate and succeed in a competitive marketplace. They will learn to navigate the complexities of modern events, maximize attendee engagement and ensure flawless execution while maintaining profitability and service excellence.
The degree in Creative Event Conceptions and Organisation opens doors to a multitude of rewarding careers in the hospitality industry.
Gestionnaire d’Événements:
Responsable de la planification, de l’organisation et de la réalisation d’événements dans divers secteurs tels que le corporate, le public et le non-profit.
Coordinateur de Festivals:
Spécialisé dans la création et la gestion d’événements de grande envergure tels que les festivals de musique, de film ou culturels, en assurant leur bon déroulement et leur succès.
Spécialiste du Marketing Événementiel:
Utilisant des compétences en marketing digital pour promouvoir des événements, attirer des sponsors, et engager les audiences cibles.
Directeur de Conférence:
Supervisant la logistique des conférences d’entreprise, y compris la sélection des intervenants, la gestion des participants et la coordination des activités.
Planificateur de Mariages :
Conception et organisation de mariages haut de gamme, offrant une expérience personnalisée et mémorable pour les couples et leurs invités.
Que faire après :
Ce programme offre aux diplômés la possibilité de transformer leur passion pour la créativité et l’organisation en une carrière florissante, en leur donnant les outils pour concevoir des événements qui ne sont pas seulement spectaculaires, mais aussi stratégiquement conçus pour répondre aux objectifs d’affaires et d’engagement des clients.
*Diploma in process of accreditation
The event management module prepares you to organize a variety of events by managing logistics, budgets, security and suppliers.
You’ll also develop marketing skills to attract sponsors and human resources management skills to recruit and train staff. You’ll learn how to develop effective financial strategies to maximize profitability and ensure the smooth running of the event.
This module will enable you to acquire expertise in risk assessment and the creation of safety plans adapted to different types of event.
You’ll learn how to manage crowds, use advanced security technologies and collaborate with law enforcement agencies to ensure the protection of participants and infrastructures. You’ll be able to develop rigorous security strategies, anticipate risks and effectively coordinate actions to ensure the smooth running of events.
You’ll learn how to design events that not only meet but exceed customer needs, using innovative technologies to enhance engagement and interaction. This module is essential for professionals wishing to specialize in the MICE segment, offering expertise that can turn logistical and technological challenges into opportunities.
The Project Management module provides you with the key skills to plan, organize and execute projects effectively, using appropriate methodologies and tools.
Covering every stage from defining objectives to evaluating results, you’ll learn to manage resources, deadlines and risks, while developing the communication, leadership and problem-solving skills to ensure successful projects.
The “Opportunity & Concept Creation for Events” module immerses you in emerging trends in the events sector, while highlighting the business opportunities they generate.
Through case studies of global events, you’ll learn to analyze their impact and develop appropriate strategies for navigating an ever-changing market, while honing your ability to identify key industry dynamics.
This module, “Innovation, Creativity & Global Trends”, takes you to the heart of the global dynamics transforming the hospitality industry. With a focus on innovation and creativity, it prepares you to help companies stand out in a highly competitive market.
By analyzing global trends, you’ll learn to spot opportunities that will boost competitiveness and create unique experiences to captivate your customers.
This module provides you with the essential skills to make informed financial decisions by analyzing a company’s financial statements.
You’ll learn how to develop budgets, manage cash flow and evaluate financial performance to maximize returns and optimize resources. With these skills, you’ll be prepared to manage risk and make strategic decisions to ensure the company’s financial stability.
The “Technology & Events Logistics” module explores how technology and digitalization are transforming event organization. You’ll learn how to integrate digital tools to optimize reservations, attendee management and event follow-up, improving the overall experience.
You’ll also develop practical skills in logistics, including venue management, transportation, accommodation and supplies, while learning how to negotiate with suppliers and manage budgets to ensure successful events.
The “CSR (business ethics and social responsibility)” module introduces you to the principles of business ethics and the importance of corporate social responsibility.
You will explore concepts such as transparency, integrity and sustainability, while studying the impact of CSR on stakeholders, the environment and communities.
The “Digital Marketing & Social Media Strategies” module teaches you how to design and execute effective digital marketing strategies, with an emphasis on social media.
You’ll learn how to create and manage social media accounts, produce engaging content, set up online ads and analyze data to optimize campaign performance.
The Final Business Project gives you the opportunity to put everything you’ve learned in the program into practice by tackling a real or fictional challenge in the hospitality industry.
This culminating module enables you to demonstrate your ability to apply analytical, strategic and creative skills to develop innovative solutions to complex problems.
By completing this project, you will demonstrate your ability to conduct independent research, think critically and communicate your ideas effectively, preparing you for leadership roles in the hospitality industry.
This module is the pinnacle of your learning path, consolidating your preparation to make a significant difference in your professional career. Open the door to your dreams, register now.
Innovative Restaurant Entrepreneurship
Hotel PME Management
Digital Transformation for Hotels & Restaurants
Hotel Management
Luxury Hospitality & Product Management
Hotel Management School Geneva
Avenue de la Paix 12 – CH 1202 Genève
Tel : +41 22 919 24 24
