Le programme EPD-ES “Hospitality PME Management” offert par l’École Hôtelière de Genève

Hospitality PME Management

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    Cursus : Hybride

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    Durée : 1 an de cours & 6 mois Business Project

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    Prochaine rentrée : mars 2025

Inspirer, innover, transformer

Program overview

The program in Hospitality PME Management is a specialized training program designed to prepare future leaders to effectively manage small and medium-sized businesses in the hospitality sector. The program is designed for those who aspire to become skilled and innovative managers capable of navigating the complex and rapidly changing landscape of the hospitality industry.

With an emphasis on practical skills and strategic theory, participants will be immersed in all aspects of SME management, from strategic planning and financial management to industry-specific marketing and organizational leadership.

The program aims to equip students with the tools they need to not only survive but thrive in the competitive hospitality industry, teaching them how to continually adapt and innovate their management practices to stay relevant and successful.

This immersive educational pathway is ideal for those considering running their own business or taking on management responsibilities within an existing SME in the sector. Through a mix of lectures, practical case studies, and real-life projects, students will develop an in-depth understanding of the unique challenges faced by SMEs in the hospitality industry and learn to develop robust strategies for effective growth and expansion.

Le programme EPD-ES “Hospitality PME Management” offert par l’École Hôtelière de Genève
Le programme EPD-ES “Hospitality PME Management” offert par l’École Hôtelière de Genève

Career prospects

  • Gestionnaire de PME Hôtelière:

    Diriger des opérations au quotidien tout en planifiant la croissance stratégique des petites et moyennes entreprises dans l’hôtellerie.

  • Entrepreneur en Hôtellerie et Restauration:

    Lancer et gérer des startups innovantes dans le secteur de l’hôtellerie, en utilisant des compétences en planification d’affaires et en gestion financière.

  • Consultant en Management Hôtelier:

    Fournir une expertise et des conseils stratégiques aux PME pour améliorer leurs opérations, leur efficacité et leur rentabilité.

  • Directeur de Marque pour l’Hôtellerie de Luxe:

    Utiliser des compétences en branding et marketing pour positionner les PME dans le segment haut de gamme du marché.

  • Analyste de Gestion Stratégique:

    Analyser et développer des plans stratégiques qui répondent aux défis de l’industrie hôtelière et propulsent les entreprises vers le succès.

  • Que faire après :

    Les compétences acquises dans ce programme permettent également aux diplômés de jouer un rôle crucial dans la transformation digitale, la gestion de la relation client, et la maximisation des revenus à travers des stratégies de tarification innovantes et des approches de marketing numérique, assurant ainsi une présence dominante dans l’industrie hôtelière en pleine évolution.

Le programme EPD-ES “Hospitality PME Management” offert par l’École Hôtelière de Genève

*Title obtained: Expert in Hospitality PME Management EPD ES

*Diplôme en procédure de reconnaissance

Découvrez les modules du cursus Creative Event Conceptions and Organisation

Business Model Web 2

Business Model Scaling & Growth Management

This module will help you structure and optimize your hotel business by identifying growth drivers and strengthening its competitiveness.

You’ll explore expansion strategies, optimizing resources and integrating innovations to ensure sustainable development. Through a hands-on approach, you’ll master the essential tools for driving growth, improving profitability and delivering an optimal customer experience.

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Risk, Legal & Regulatory Considerations

This module explores risk management in the hospitality industry, covering operational, financial, reputational and security threats.

It also focuses on the legal and regulatory frameworks that are essential to ensure plant compliance. Through a hands-on approach, you’ll develop the skills needed to anticipate and mitigate risks while ensuring operations comply with legal requirements and industry standards.

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Entrepreneurial Leadership & Team Management

This module helps you strengthen your entrepreneurial leadership by mastering the keys to communication, motivation and team management. You’ll learn how to create a collaborative environment conducive to innovation and performance.

By developing your ability to make strategic decisions and manage resources effectively, you’ll be able to guide your company towards sustainable growth and long-term success.

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Revenue Management

The art of revenue management is crucial to maximizing your hotel’s profitability. This module teaches you how to analyze and predict demand, dynamically adjust prices and optimize distribution to improve your bottom line.

With these Hotel Management skills, you’ll be able to make data-driven decisions, anticipate market trends, and adjust your strategy to stay competitive.

It’s an indispensable asset for professionals seeking to directly influence their establishment’s financial performance.

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Strategic Management

This module teaches you how to navigate the complex landscape of the hospitality industry through strategic decision-making.

You’ll explore strategic frameworks that will help you identify growth opportunities and develop action plans to achieve organizational goals.

By mastering strategic management, you’ll be able to lead your business to success in a competitive marketplace, making this module a mainstay for every future hotel executive.

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Service Excellence & Experience Design

In a sector where customer service and experience are paramount, this module is fundamental.

You’ll learn to design and implement service strategies that exceed customer expectations, creating memorable experiences that build customer loyalty.

This module equips you with the skills to innovate in service delivery, focusing on quality, personalization and operational excellence. It is essential for those aiming to raise service standards and differentiate themselves in a competitive market.

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Financial Management

Financial management is the backbone of any successful business.

This module of the “Hotel Management” course provides you with an in-depth understanding of financial principles, enabling you to make informed decisions that affect the financial health of your establishment.

You’ll learn how to develop budgets, manage cash flow, and evaluate investments, ensuring that your business remains financially viable. This module is crucial for managers seeking to develop their strategic financial decision-making skills.

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Project Management

The Project Management module provides you with the key skills to plan, organize and execute projects effectively, using appropriate methodologies and tools.

Covering every stage from defining objectives to evaluating results, you’ll learn to manage resources, deadlines and risks, while developing the communication, leadership and problem-solving skills to ensure successful projects.

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RSE - Business Ethics and Social Responsibility

The CSR module prepares you to integrate business ethics and social responsibility into your company’s strategy.

It emphasizes the importance of sustainable business practices that respect not only the environment, but also communities and stakeholders. Through this module, you will learn how a responsible approach can not only minimize risks but also open up new market opportunities, enhancing brand image and customer loyalty.

This is a crucial asset for today’s leaders who aim to align business objectives with societal values, making this module a cornerstone for promoting a more ethical and sustainable hospitality industry.

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Digital Marketing & Social Media Strategies

This module offers you a complete immersion in the world of digital marketing and social media, two elements now indispensable to the communication strategy of any hotel establishment.

You’ll learn how to develop and execute targeted digital marketing campaigns, engage effectively with your audience on social networks, and measure the impact of your actions to optimize future strategies.

This module of the “Hotel Management” course is essential for professionals looking to harness the power of digital to increase their brand’s visibility, improve customer engagement and boost revenue.

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Projet d'affaires final

The Final Business Project gives you the opportunity to put everything you’ve learned in the program into practice by tackling a real or fictional challenge in the hospitality industry.

This culminating module enables you to demonstrate your ability to apply analytical, strategic and creative skills to develop innovative solutions to complex problems.

By completing this project, you will demonstrate your ability to conduct independent research, think critically and communicate your ideas effectively, preparing you for leadership roles in the hospitality industry.

This module is the pinnacle of your learning path, consolidating your preparation to make a significant difference in your professional career. Open the door to your dreams, register now.

Découvrez nos autres formations postdiplômes

Inoovative restaurant - Foramtion Postgrade - Ecole Hoteliere Geneve

Innovative Restaurant Entrepreneurship

Creative Event Conceptions & Organisation- Formation Postgrade - Ecole Hoteliere Geneve

Creative Event Conceptions & Organization

Digital Transformation for Hotels & Restaurants

Digital Transformation for Hotels & Restaurants

Hotel management - Ecole Hoteliere Geneve

Hotel Management

Luxury Hospitality & Product Management

Luxury Hospitality & Product Management

Contact

Hotel Management School Geneva
Avenue de la Paix 12 – CH 1202 Genève
Tel : +41 22 919 24 24