Hospitality PME Management

The “Business model, scaling up and managing growth” module is designed for small and medium-sized hotel businesses.
This module aims to provide participants with a thorough understanding of the basic principles of running a hotel business, as well as the essential skills to develop and manage business growth.
Topics covered in this module include developing a sound business model for the company, identifying growth opportunities, and adopting appropriate scaling strategies.
Participants will also learn how to develop a growth plan, manage resources, labor and finances effectively, and leverage technologies and innovations to drive growth and improve the profitability of the hotel business. Competence / module objectives On successful completion of this module, students will be able to

• Identify weaknesses and opportunities in a hotel company’s business model in order to propose strategic improvements for future growth.
• Develop and implement scaling strategies to develop and expand the hotel business, using project management and risk analysis skills.
• Research, evaluate, and integrate the latest technologies and innovations into hotel operations, ensuring improved efficiency, profitability and customer experience.

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The “Risk, Legal & Regulatory Considerations” module covers the key aspects of risk management in the hospitality industry.
Students will have the opportunity to explore the different types of risk to which these businesses are exposed, such as operational, reputational, viral crisis, financial and security-related risks.
They will also study the legal and regulatory aspects that are essential in the hotel and restaurant business, such as compliance with safety standards, the legal norms and rules of official authorities, and obligations towards employees and customers.
This module will help students develop the skills needed to anticipate and manage risks, and to ensure that their operations comply with legal and regulatory principles. Competence / module objectives On successful completion of this module, students will be able to

• Evaluate different risk assessment models and analyze the different types of risk to which the hospitality industry is exposed, including operational, financial and safety risks.
• Evaluate compliance with safety standards and legal regulations in the hotel and catering sector, focusing on compliance with safety standards, laws and regulations set by the authorities.
• Apply relevant legal and regulatory principles in the management of hotel and restaurant operations, including obligations to employees and customers, to ensure effective and ethical management of operations.

This module explores the skills and strategies needed to develop effective leadership as an entrepreneur and to successfully manage a team.
Participants will discover leadership principles and techniques, as well as best practices in communication, motivation and conflict management.
They will also learn how to build and develop a strong team, while fostering collaboration and innovation within their company.
This module aims to stimulate participants to adopt a leadership style adapted to the dynamic and changing environment of entrepreneurial companies.
Topics covered include strategic decision-making, problem-solving, time and resource management, and developing a strong corporate vision and culture.
Through this module, participants will have the opportunity to develop not only their leadership skills, but also their interpersonal communication skills, conflict management and the creation of a positive and motivating work environment.
They will be able to apply the principles and skills they have learned to their own entrepreneurial ventures to foster success and sustainable growth. Module skills / objectives On successful completion of this module, students will be able to

• Apply entrepreneurial leadership strategies to effectively guide and inspire their team.
• Manage conflict and foster open, constructive communication, using appropriate problem-solving techniques.
• Create and maintain a positive and motivating corporate culture by encouraging collaboration, innovation and creativity within the team.

This module deals with the art of strategy; that is, how to analyze a strategic situation, how to identify and choose a superior competitive position, and how to create the organizational context to implement the chosen strategy.
The key strategic decisions addressed in this module concern the seizure of external opportunities, the choice of competitive strategies, the creation of competitive advantages and the allocation of critical resources over long periods.
The module adopts a general management perspective, looking at the company as a whole and examining how each function is integrated into an overall competitive strategy.
It focuses on the analysis, decisions and actions that influence the performance of hotel businesses. Module skills / objectives On successful completion of this module, students will be able to

• Critically analyze strategic situations to identify optimal competitive positions and develop effective strategies adapted to specific organizational contexts.
• Assess external opportunities and threats to develop innovative competitive strategies, while optimizing the allocation of critical resources over the long term.

• Synthesize the company’s various functions into a global competitive strategy, integrating general management perspectives to optimize the performance of hotel businesses.

This advanced revenue management module offers a comprehensive approach to managing revenues from lodging and other points of sale.
Participants will gain an in-depth understanding of customer demand and how to analyze this demand to adjust pricing and availability according to various factors such as seasonality and competition.
They will discover different IT applications dedicated to revenue management, such as revenue management systems, distribution platforms and intelligence and analysis software.
These tools will enable participants to make informed pricing and distribution decisions, thereby optimizing the performance of their hotel establishment. Module skills / objectives On successful completion of this module, students will be able to

• Analyze customer demand to identify the factors that determine a hotel’s pricing and availability;
• Preparing and planning the digital transition for professional total revenue management;
• Make strategic pricing and distribution decisions based on an appropriate set of performance indicators and market data.

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Service Excellence & Experience Design’ is an interdisciplinary module that focuses on the central role of the customer as user and the user experience in service innovation, and considers all stakeholders in optimizing the service process and operational structure.
Consequently, the framework of Service Scape, Service Excellence, Operations Management, Systems Analysis and Quality Management is used to explore a number of current issues in the hospitality sector.
Today’s customer, who travels globally and has experienced service in culturally diverse environments, demands authentic service experiences that reflect a sense of place.
This growing importance of service, coupled with rising consumer expectations, challenges hotel and restaurant managers to understand and predict consumer behavior, and then to innovate or rethink the service experience.
An innovative service and experience design strategy can set one provider apart from another and give it a competitive edge. Module skills / objectives On successful completion of this module, students will be able to

• Evaluate and apply service experience concepts in international hotels and restaurants, and develop service creation strategies to effectively meet customer expectations.
• Create added value where it is obvious and most important, thus optimizing the perceived quality/price ratio.
• Implement a quality strategy and optimize the effectiveness and efficiency of processes to achieve a consistently high level of service.

This module aims to provide students with the essential financial management skills needed to make informed decisions in a business context.
It focuses on understanding and analyzing financial statements, such as the balance sheet, income statement, and cash flow statement, to assess a company’s financial performance.
Students will learn how to interpret this financial information, establish appropriate budgets, and effectively manage the company’s cash flow.
Using this financial knowledge, they will be able to make informed decisions on issues such as investments, working capital management, and assessing financial risks and opportunities.
This module will help students develop a solid understanding of the financial fundamentals needed to make strategic decisions in a business context. Competence / module objectives On successful completion of this module, students will be able to

• Analyze financial statements and assess a company’s financial performance, taking into account key indicators such as liquidity, profitability and solvency.
• Develop and implement effective budgeting strategies to optimize financial resources and ensure the company’s overall financial stability.
• Evaluate investment opportunities based on financial data and make informed decisions to maximize returns and mitigate financial risks for the company.

Project Management is a module that provides the skills needed to effectively plan, organize, execute and monitor projects.
This module explores the different methodologies and tools used in project management, as well as the communication, leadership and problem-solving skills needed to successfully complete a project.
Students will learn about the different phases of a project, from drawing up specifications to evaluating results, and discover best practices for managing resources, deadlines and risks. Module skills / objectives On successful completion of this module, students will be able to

• Apply project management methodologies using appropriate tools to effectively plan, organize and execute projects.
• Assess and analyze project needs, identifying resource requirements and potential risks, in order to develop appropriate management strategies.
• Develop leadership, communication and problem-solving skills to ensure successful project management, leading teams effectively and making informed decisions to achieve set objectives.

The “CSR (Business Ethics and Social Responsibility)” module explores the principles and practices of business ethics and corporate social responsibility.
It examines the importance of corporate social responsibility (CSR) in today’s economic and social context.
Students will have the opportunity to understand the fundamental principles of business ethics, such as transparency, integrity and sustainability.
In addition, they will explore the different aspects of CSR and its impacts on stakeholders, the environment, communities and society in general.
The module also provides tools and methods for measuring and evaluating CSR practices, as well as case studies of real companies and their CSR initiatives. Module skills / objectives On successful completion of this module, students will be able to

• Understand the fundamental principles of business ethics and how they apply to everyday business practices.
• Explore and apply the different dimensions of corporate social responsibility (CSR) and its impact on stakeholders, the environment and communities.
• Use tools and methods to assess companies’ CSR practices and identify potential areas for improvement.

The Digital Marketing & Social Media Strategies module is designed to provide learners with the knowledge and skills to develop and execute effective digital marketing strategies, with a particular focus on social media.
Students will learn to identify the objectives, target audiences and appropriate platforms for each digital marketing campaign.
They will also acquire practical skills to create and manage social media accounts, develop engaging content, implement online advertising strategies, and analyze data to optimize campaign performance.
This module will also provide an in-depth understanding of best practice in digital marketing and social media management, as well as current tools and techniques used in the industry.
Learners will be able to apply this knowledge and skills to achieve successful digital marketing results. Competence / module objectives On successful completion of this module, students will be able to

• Analyze emerging trends in the hospitality industry
• Develop digital marketing strategies by effectively identifying objectives, target audiences and appropriate platforms.
• Master the skills needed to create, manage and develop social media accounts relevant to their marketing campaigns.
• Analyze data and use available tools to optimize the performance of their digital marketing and social media management campaigns.

The Final Business Project is an interdisciplinary, independent individual study that constitutes the complete stage of the postgraduate program in the context of the hospitality industry and the specialization targeted by the program.
The work takes the form of a business project with a real case or a feasibility study of a fictitious business project.
The overall aim of this module is to enable students to identify, articulate and evidence learning and development in the hospitality industry workplace and in the context of their program specialization undertaken.
These include application, assimilation, attitude, problem identification and response.
Throughout the module, students will work towards the acquisition of essential business knowledge and transferable skills, which will enable them to provide relevant recommendations in relation to their business project and potential key issues facing organizations within their specific sectors.
This process-oriented module will enable students to illustrate their ability to analyze complex data from a variety of primary and secondary sources to produce a sound business case and recommendations for management on what needs to be undertaken to produce successful and achievable objectives.
The module draws on skills from several modules which are assessed in the same way with this important individual piece of work.
It is expected to include a full and detailed account and analysis of the processes and procedures implemented. Module skills / objectives On successful completion of this module, students will be able to

• Undertake a significant amount of independent research and present a thoughtful analysis of the findings, including their application in customer-centric delivery.
• Identify, analyze and critically evaluate a hospital organization’s functional capabilities and specific specialization to answer key business questions.
• Critically evaluate the business management response in constructing an appropriate analytical proposal for a business project on a problem based on the service sector incorporating the theme of specialization.

The Final Business Project gives you the opportunity to put everything you’ve learned in the program into practice by tackling a real or fictional challenge in the hospitality industry.

By completing this project, you will demonstrate your ability to conduct independent research, think critically and communicate your ideas effectively, preparing you for leadership roles in the hospitality industry.

This module is the pinnacle of your learning path, consolidating your preparation to make a significant difference in your professional career.