Postgraduate training Innovative Restaurant Entrepreneurship

The “Digital Marketing & Social Media Strategies” module is essential for mastering the dynamics of digital marketing and social networking in the foodservice industry.
This course provides students with a deep understanding of digital strategies and prepares them to effectively engage their target audience.
Through interactive sessions, they will learn to design tailored campaigns, manage social media accounts, and analyze data to optimize their marketing actions.
The skills acquired in this module are crucial for developing a strong online presence, managing digital reputation and boosting customer engagement, making participants digital marketing experts capable of driving business success in today’s competitive digital environment. Module Skills/Objectives Upon successful completion of this module, students will be able to:

1. Develop Digital Marketing Strategies: Clearly identify objectives, target the right audience and choose the most effective platforms for campaigns.
2. Master Social Media Management: Acquire the skills needed to actively create and manage social media accounts, while developing content that engages and builds loyalty.
3. Optimizing Campaigns through Data Analysis: Use analytics tools to measure campaign effectiveness and adjust strategies accordingly to maximize performance.

Indicative content

• Introduction to the fundamentals of digital marketing and its importance in today’s business landscape.
• Techniques for identifying the most relevant digital marketing channels for different campaign objectives.
• Creation of buyer personas to effectively target digital marketing campaigns.
• Develop digital marketing strategies and set SMART (specific, measurable, achievable, relevant, time-bound) objectives.
• Exploration of the various social media platforms and their unique marketing features.
• Techniques for effectively building and managing social media accounts, including content planning and engagement strategies.
• Use of analytical data and KPIs to evaluate and improve the success of digital marketing campaigns.
• Implementation of advertising strategies on social networks, using sponsored content and targeted ads to reach specific audiences.
• Application of influencer marketing strategies to increase brand visibility and engagement.
• Manage customer interactions on social media platforms, including managing comments and queries.
• Explore emerging trends in digital marketing and best practices for staying at the forefront of innovation in social media management.

This module enables students to understand not only basic techniques but also advanced strategies in digital marketing and social media management, preparing them to make strategic decisions that will significantly benefit their business in the global digital economy.

The module immerses students in the principles of business ethics and corporate social responsibility, offering an in-depth exploration of Corporate Social Responsibility (CSR).
Students will study the importance of CSR in today’s economic and social context, learning to apply ethical principles such as transparency, integrity and sustainability in the day-to-day running of businesses.
They will explore the impacts of CSR on stakeholders, the environment and communities, and discover how to measure and evaluate CSR practices through case studies of real-life initiatives. Module Skills/Objectives Students will be able to:

• Understand and apply the fundamental principles of business ethics to business decisions and practices.
• Analyze and integrate CSR dimensions into their business strategies, assessing its impact on stakeholders and the environment.
• Use specific tools to assess CSR practices, identify potential improvements and engage in strategic discussions around sustainability and social responsibility.

This essential module trains students to become experts in financial management, a crucial skill for strategic decision-making in the business world.
It focuses on in-depth analysis of financial statements such as the balance sheet, income statement and cash flow statement to assess a company’s financial health.
Participants learn how to interpret these financial data, design sound budgets, and effectively manage cash flow to ensure the company’s financial viability. Module Skills/Objectives Students will be able to:

• Analyze and assess companies’ financial performance using key indicators such as liquidity, profitability and solvency.
• Design and implement budgeting strategies that optimize financial resources and maintain the company’s financial stability.
• Make informed investment and working capital management decisions, based on sound financial analysis, to maximize returns and minimize risks.

This module immerses students in the dynamic world of innovation and creativity in the hospitality sector, highlighting the importance of staying on top of global trends to stand out in a highly competitive market.
Through the study of current innovations and emerging trends, participants will learn how to harness creativity and new technologies to forge unforgettable, cutting-edge customer experiences. Module Skills/Objectives Students will be able to:

• Analyze global trends and innovations to identify opportunities to differentiate and strengthen competitiveness in the hospitality industry.
• Assess the impact of creativity and innovation on the sector, taking into account recent and future developments.
• Apply these innovative trends and techniques to design and deliver unique and memorable hotel experiences.

This essential project management module equips students with the skills needed to effectively manage all aspects of a project.
Through an in-depth exploration of traditional and agile methodologies, participants will learn how to effectively plan, organize, execute and monitor projects.
Communication, leadership and problem-solving skills are also reinforced, enabling successful project management in a variety of professional environments. Module Skills/Objectives Students will be able to:

• Master different project management methodologies to plan and execute projects in a structured and efficient way.
• Analyze project needs, identify required resources and potential risks, and develop appropriate management strategies.
• Develop leadership and communication skills to lead teams effectively and achieve project objectives.

This module immerses students in the world of developing innovative and appealing foodservice concepts, drawing on the latest trends in Food & Beverage.
It is designed to stimulate creativity and innovativeness, encouraging participants to explore global trends and design foodservice concepts that meet the specific expectations of target markets.
Group discussions and real-life case studies reinforce an in-depth understanding of market dynamics and the digital marketing strategies essential for capturing a diverse customer base. Module Skills/Objectives Students will be able to:

• Analyze and integrate international and national F&B trends to develop catering concepts that match local customer preferences.
• Designing culinary experiences that not only keep up with current trends, but also introduce striking innovation into the foodservice sector.
• Develop and implement digital marketing strategies that attract and engage diverse market segments through accurate segmentation and in-depth market analysis.

This essential module provides a comprehensive exploration of risks, as well as legal and regulatory considerations specific to the hospitality industry.
Students will examine operational, financial, reputational and safety risks, learning how to identify, assess and manage them effectively.
This course also places a strong emphasis on understanding and applying safety standards and legal regulations, preparing students to navigate the legal and ethical complexities of hotel and restaurant management. Module Skills/Objectives Students will be able to:

• Identify and analyze various types of risk in the hospitality sector, including operational and financial risks, and develop strategies to mitigate them.
• Assess and ensure compliance with safety regulations and legal requirements, guaranteeing that hotel operations meet established standards.
• Apply legal and regulatory principles to protect the company, its employees and customers, while promoting ethical and responsible management.

This interdisciplinary module explores the crucial importance of service excellence and experience design in the hospitality sector.
It explores how service innovations can transform the customer experience, taking into account all aspects of the service process and operational structure.
With a focus on creating authentic experiences that resonate with the sense of place, this course prepares students to meet the high expectations of modern customers, using a combination of theory, practice, and case studies to illustrate best practices in creating exceptional services. Module Skills/Objectives Students will be able to:

• Apply advanced service design concepts to develop experiences that proactively meet the expectations of international customers.
• Create significant and perceptible value in the services offered, improving the quality/price ratio and maximizing customer satisfaction.
• Deploy quality strategies to continuously improve the effectiveness and efficiency of service operations.

This module focuses on the development of entrepreneurial leadership and the effective management of teams in a dynamic and constantly changing context.
It aims to equip future leaders with advanced strategies for inspiring, motivating and leading teams to success, while cultivating an environment conducive to innovation and creativity.
Participants will explore a variety of leadership styles and conflict management techniques, learning how these elements can be adapted to improve performance and satisfaction within their teams.
This course is ideal for those who aspire to transform entrepreneurial ideas into effective action, building a strong corporate culture and driving strategic change. Module Skills/Objectives Students will be able to:

• Implement leadership strategies to positively influence and guide their teams.
• Manage conflict effectively and encourage open, constructive communication within their organizations.
• Cultivate an organizational culture that values collaboration, innovation and employee well-being.

“Creating your Business Plan” is a fundamental module for aspiring restaurant entrepreneurs, providing a detailed roadmap for turning an idea into a viable business.
This course guides students through the critical steps involved in creating a business plan, from developing a unique concept to structuring the financial and marketing aspects of their future venture.
Emphasis is placed on practical strategies for identifying market needs, developing competitive offerings, and navigating industry regulations.
Ultimately, students will learn to formulate a business plan that not only meets profitability requirements, but also stands out for its originality and legal compliance. Module Skills/Objectives Students will be able to:

• Develop an innovative restaurant concept using in-depth market analysis and research methods.
• Design product and service offers that stand out in the marketplace through effective differentiation and positioning strategies.
• Build robust financial forecasts and manage budgets to ensure the financial viability of their restoration project.

The Final Business Project gives you the opportunity to put into practice everything you’ve learned during the program by tackling a real or fictional challenge in the hospitality sector.
This culminating module enables you to demonstrate your ability to apply analytical, strategic and creative skills to develop innovative solutions to complex problems.
By completing this project, you will demonstrate your ability to conduct independent research, think critically and communicate your ideas effectively, preparing you for leadership roles in the hospitality industry.
This module is the culmination of your learning journey, cementing your preparation to make a significant difference in your professional career.
Open the door to your dreams, register now.