Luxury Postgrade, Luxe EHG

Luxury Hospitality and Product Management

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    Cursus : Hybride

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    Durée : 1 an de cours & 6 mois de Business Projet

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    Prochaine rentrée : mars 2025

Découvrez l'univers du luxe

Inspirer, innover , transformer.

Program overview

Immerse yourself in the art of hotel management with our post-graduate training program, Luxury Hospitality & Product Management, specially designed to train the future leaders of the luxury world.

This pioneering program aims to develop in-depth expertise in the management of luxury hospitality and high-end products.

By immersing themselves in aspects of refinement, innovation and trend, students acquire critical skills in strategic planning, brand management and experiential marketing.

Aimed at those who aspire to excel in the most exclusive segments of the market, this program offers the tools needed to create unrivalled customer experiences and successfully lead luxury brands and products.

Graduates of theLuxury Hospitality & Product Management program are offered career opportunities in various prestigious areas of the luxury industry.

Luxury Hospitality & Product Management
Luxury Hospitality & Product Management

Career prospects

  • Responsable de Marque de Luxe :

    Diriger et maintenir l'image d'une marque de luxe, en développant des stratégies qui renforcent son positionnement sur le marché.

  • Stratège en Innovation :

    Piloter les initiatives d'innovation au sein d'entreprises de luxe pour rester à la pointe des tendances et répondre efficacement aux attentes des consommateurs de luxe.

  • Analyste des Tendances :

    Étudier les marchés et anticiper les mouvements de consommation pour conseiller sur les futurs développements de produits et services de luxe.

  • Spécialiste du Marketing Expérientiel :

    Créer et exécuter des campagnes de marketing qui offrent des expériences mémorables et renforcent l'engagement des clients de haut niveau.

  • Directeur des Ventes de Produits de Luxe :

    Gérer les stratégies de vente pour les produits de luxe, en veillant à atteindre les objectifs de revenus tout en préservant l'exclusivité de la marque.

  • Que faire après :

    Ce programme est idéal pour ceux qui aspirent à évoluer dans des rôles de direction au sein de l'industrie du luxe, où ils peuvent exploiter leur compréhension sophistiquée du luxe pour influencer et innover dans un marché global compétitif.

*Title obtained: Expert in Luxury Hospitality and Product Management EPD ES

*Diplôme en procédure de reconnaissance

Découvrez les modules du cursus Creative Event Conceptions and Organisation

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Principles of Luxury Hospitality

This module immerses you in the world of luxury hospitality, exploring the key principles of high-end service, quality management and personalized customer experience.

Through an analytical and practical approach, you will develop the leadership and management skills essential to operate in an environment where excellence and attention to detail are paramount.

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Luxury Branding, Marketing & Product Development

This module explores the specifics of branding, marketing and product development in the world of luxury.

By analyzing the challenges of the sector, you will develop an in-depth understanding of the life cycle of a luxury product, from conception to distribution, in order to build a strong, competitive brand in this demanding market.

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Personalization & Luxury Service Experience

This module explores the art of personalization and customer experience in hospitality and luxury goods management.

By mastering techniques such as customer segmentation, preference management and personalized recommendations, you’ll develop the essential skills to anticipate and exceed the demands of high-end customers.

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Content & Social Media for the Luxury Industry

This module trains you in digital strategies specific to the luxury goods industry, with an emphasis on content creation and engagement on social networks.

You’ll develop the essential skills to manage social media, design impactful content and leverage the latest digital tools to optimize the visibility and influence of luxury brands online.

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Understanding the Luxury Consumer

This module takes you to the heart of luxury consumer behavior, exploring their expectations, motivations and buying habits.

Through case studies and concrete examples, you will develop the essential skills to build solid relationships with luxury customers and increase their loyalty. This module will give you the keys to understanding and anticipating trends in this constantly evolving, elitist market.

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Service Excellence & Experience Design

In a sector where customer service and experience are paramount, this module is fundamental.

You’ll learn to design and implement service strategies that exceed customer expectations, creating memorable experiences that build customer loyalty.

This module equips you with the skills to innovate in service delivery, focusing on quality, personalization and operational excellence. It is essential for those aiming to raise service standards and differentiate themselves in a competitive market.

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Innovation, Creativity & Global Trends

This module examines the impact of innovation, creativity and global trends on the hospitality industry.

You’ll learn to identify industry trends and integrate them to deliver differentiating experiences. By exploring innovative approaches, you’ll develop the skills you need to adapt your strategy and stay competitive in an ever-changing market.

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Financial Management

Financial management is the backbone of any successful business.

This module of the “Hotel Management” course provides you with an in-depth understanding of financial principles, enabling you to make informed decisions that affect the financial health of your establishment.

You’ll learn how to develop budgets, manage cash flow, and evaluate investments, ensuring that your business remains financially viable. This module is crucial for managers seeking to develop their strategic financial decision-making skills.

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RSE - Business Ethics and Social Responsibility

The CSR module prepares you to integrate business ethics and social responsibility into your company’s strategy.

It emphasizes the importance of sustainable business practices that respect not only the environment, but also communities and stakeholders. Through this module, you will learn how a responsible approach can not only minimize risks but also open up new market opportunities, enhancing brand image and customer loyalty.

This is a crucial asset for today’s leaders who aim to align business objectives with societal values, making this module a cornerstone for promoting a more ethical and sustainable hospitality industry.

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Digital Marketing & Social Media Strategies

This module offers you a complete immersion in the world of digital marketing and social media, two elements now indispensable to the communication strategy of any hotel establishment.

You’ll learn how to develop and execute targeted digital marketing campaigns, engage effectively with your audience on social networks, and measure the impact of your actions to optimize future strategies.

This module of the “Hotel Management” course is essential for professionals looking to harness the power of digital to increase their brand’s visibility, improve customer engagement and boost revenue.

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Projet d'affaires final

The Final Business Project gives you the opportunity to put everything you’ve learned in the program into practice by tackling a real or fictional challenge in the hospitality industry.

This culminating module enables you to demonstrate your ability to apply analytical, strategic and creative skills to develop innovative solutions to complex problems.

By completing this project, you will demonstrate your ability to conduct independent research, think critically and communicate your ideas effectively, preparing you for leadership roles in the hospitality industry.

This module is the pinnacle of your learning path, consolidating your preparation to make a significant difference in your professional career. Open the door to your dreams, register now.

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Hospitality PME Management

Contact

Hotel Management School Geneva
Avenue de la Paix 12 – CH 1202 Genève
Tel : +41 22 919 24 24