Starts March 15, 2025
This certificate will provide you with the keys to transforming your digital strategy and maximizing your online impact, particularly in the luxury goods industry.
Revenue Management
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Cursus : Certificat
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Durée : 4 semaines
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Apprentissage : En hybride
Formation Continue Spécialisée
Maximisez vos revenus, optimisez vos stratégies
This advanced revenue management module offers a comprehensive approach to managing revenues from hosting and other points of sale.
Participants will gain an in-depth understanding of customer demand, and how to analyze this demand to adjust pricing and availability according to factors such as seasonality and competition. They will discover different IT applications dedicated to revenue management, such as revenue management systems, distribution platforms and intelligence and analysis software.
These tools will enable participants to make informed pricing and distribution decisions, optimizing the performance of their hotel establishment.
Compétences & Objectifs du module
Après avoir réussi ce module, les étudiants seront capables de
Analyze customer demand to identify the factors that determine a hotel's pricing and availability.
Prepare and plan the digital transition for professional total revenue management.
Make strategic pricing and distribution decisions based on an appropriate set of performance indicators and market data.
Contact
Hotel Management School Geneva
Avenue de la Paix 12 – CH 1202 Genève
Tel : +41 22 919 24 24