Date available soon
This certificate will provide you with the essential skills to understand the expectations of luxury consumers, create lasting relationships and meet their exclusive needs.
Understanding the Luxury Consumer
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Cursus : Certificat
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Durée : 5 semaines
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Apprentissage : En ligne
Formation Continue Spécialisée
Maîtrisez les attentes des consommateurs
In the “Understanding the Luxury Consumer” module, students plunge into the captivating world of consumers of luxury products and services.
They will have the opportunity to explore in depth the characteristics, motivations and behaviors of this high-end clientele. Through in-depth analysis, they will be able to identify and understand the unique needs and expectations of these demanding consumers.
Concrete examples and case studies will give them the knowledge they need to build lasting relationships with luxury consumers and increase customer loyalty to a product or service.
This module will provide students with the tools and knowledge they need to better understand and serve the tastes and expectations of today’s luxury consumers.
Compétences & Objectifs du module
Après avoir réussi ce module, les étudiants seront capables de
Analyze the characteristics and behaviors of luxury goods consumers to determine their main motivations and the factors that influence their purchasing decisions.
Evaluate the specific needs and expectations of luxury goods consumers in order to design and propose appropriate offers that maximize their satisfaction and brand loyalty.
Develop lasting relationships with luxury consumers by integrating theoretical knowledge and practical examples to create customer loyalty strategies and strengthen brand commitment.
Contact
Hotel Management School Geneva
Avenue de la Paix 12 – CH 1202 Genève
Tel : +41 22 919 24 24